When found in the (hopefully) rare situation of rebuilding one’s business in the wake of a pandemic, today’s professionals must find lasting solutions—solutions that sustain.
Build Trust as You Rebuild Your Business
Make your business transparent from the inside out—answering questions, giving tours if requested, refining and perfecting business practices in general and, of course, putting strident and expert-approved health and safety standards in place.
As the world changes around them, your customers need a port in the storm; give it to them, in the form of a clean, secure, and successful business ready to meet their needs—one whose quality products and professional practices put them at ease.
Innovate Your Inventory
In a recovering world, your customers’ needs have changed across the board. Change with them. Make sure that your existing product stock has been modernised to meet up to date health and safety standards, and that you create new products custom designed to meet new needs.
Keep in step with their concerns, and assure them that—since your company exists because of them—you are there to make their lives easier, more productive, and more enjoyable. In short, make yourselves irreplaceable in their eyes.
Don’t Be Afraid to Show Your Weakness
Don’t try to hide your fear and uncertainty in these ever-changing times. Everyone is afraid, skiddish, and wary of the future. Share their feeling and express your own; at the same time gauging their needs and concerns and tailoring your products to meet them.
After all, we are all in this together; and if you can be a trusted friend in these tumultuous days, your customers will do the same—sticking with you to share and witness better days, together.