The DNW Group run by managing director Deam Willemsen is radically changing the way we perceive construction of homes as consumers. The end-to-end property development technique founded by his startup Clearstate has now revolutionized the housing construction genre for the mainstream consumer market.
Known as the Heuga prototype, it is based on just one simple facet: put the needs of the customer first. Now, what does that mean in construction? Basically, it all tones down to this: not bogging down the clients with all the minute technical details that go on behind the scenes.
According to Willemsen, knowing what their home would look like and when it’s being built are the only important things that the owner must know about, or care for. The DNW Group does just that with the Heuga online platform – a collaborative building model that reviews off-site construction. Willemsen also says that a homeowner’s unnecessary preoccupation with how their homes are built tends to be totally unnecessary – “…you don’t think about how a car is put together before you drive it,” he says.
Here’s how the Heuga platform works: the platform enjoins various business that are involved in the supply and componentry of the construction process, which lessens the hassle of mediating between different facets for all parties involved. As a result, there is less stress and confusion for the customer. At this point, these parties include Impresa House, Masterwall and Elderton homes.
While the traditional way of building homes is totally reliant on interchanged ideas and information between specialists, it pertains a lot of room for miscommunication. Prefabrication, on the other hand, not only changes the rules of the game, but it also simplifies the overall process. Since it reduces the phase of construction, these is less room for error, while the customer is also reassured of a good quality home.
Moreover, with the Heuga platform, customers are even able to track the stages of their building process from an app. Even better is the slashing of building time by collaborating with off-site construction companies. Every component of the home is individually put together in a factory, and is assembled on site. Therefore, the process is considered more safe, eco-friendly, and sustainable – it even includes a 10-year warranty! The prototype house was recently finished off in a whopping 15 days at Schofields, Sydney. The lab to exterior finishing took a radically small amount of time, which is totally unforeseen!
The best part about the Heuga platform is that it doesn’t completely forego the traditional home-building stages. Customers do get to give their input on the design and finishes of the home via the app, but because its set within dictated parameters, the process becomes much more efficient and easier. Willemsen calls it ‘mass-customizable.’
He also says that marketing is a key component in warming up the Australian population with the concept of prefabricated homes. Since the actual prefab concept comes with a lot of connotations, the idea of warranty is used as a guarantee to get more people to sign up!
The main benefit of the Heuga model – i.e. building your home through a company for around the same pricing – is that it’s more economical. This is largely thanks to the quality control methods that are applied in a factory. Although these homes are not 100% passive, they do tend to emulate the key components of this concept in their design, such as insulation, etc.
Willemsen is confident in the increased demand of this venture, and even says that it might become cheaper by the dozen, as the saying goes. According to him, this is the collaborative approach that the construction industry has been missing, proven by fact that the phone has been ringing non-stop ever since the launch, and the next delivery availability is pushing 2020.
Willemsen is aiming still big by eventually targeting the mid-rise/low-rise residential market in the future. He explains that these spaces are the “missing middle” of Sydney and Melbourne – an essential of the sustainable upkeep of our growing populations needs.